#GNIvibes: Lindsay Scholz, social media and branding genius
We spotted Lindsay’s photos in the #GNIvibes feed and we couldn’t help but reach out and say hi! An Atlanta native, Lindsay is a busy lady living in St. Louis, where she helps businesses tell their stories online in creative and authentic ways. Check out her website and blog to learn more about her work!
What do you do for a living? What is your side hustle?
I like to say that I wear many hats, but for now, I’m primarily rocking two! During the day I drive community management, Instagram strategy and influencer outreach for Famous Footwear’s social media team at our headquarters here in St. Louis. It’s a great role that’s allowed me to tap into trends in social while also putting a PR spin on my role in managing campaigns with a robust roster of blogger and media partners.
When I’m not “working,” (quotes necessary, because when are hustlers really not working?) I help build simple, cohesive brand identities and social strategies for small creative businesses. My strengths and interests in design have grown over the last few years, and I’ve had a great time building recognizable brands for bloggers, entrepreneurs and creatives alike. The fact that my side hustle has connected me to such a wonderful community of creative women is so special to me, and I’ve enjoyed serving small businesses in an authentic way. I’ve had a side hustle for as long as I can remember, and this one feels so fulfilling after a long day at the office.
What does self-care mean to you?
Self-care to me means shamelessly unplugging and intentionally focusing on you. And for people like me, that’s hard at times! I’ve been prioritizing self-care ever since my husband (not-so) conveniently reminded me that I could only put others first for so long before completely burning out. And it’s true – without caring for ourselves, we slowly whittle away and aren’t our best selves. I like to think that the poster for self-care looks like a spa day complete with cucumber facials and a massage, but for me, it’s just as likely to look like settling down with a great read (I’m currently wrapping up “Room”), writing letters to friends or simply curling up in bed sans phone to reflect on my day and my hopes for the current week.
What are your favorite products that help you wind down at the end of a busy day? I can be a bit of a product junkie, so this question got me excited! I’ve recently been really interested in skincare – especially since I discovered my first fine lines and totally cursed myself for all of those years of tanning by the pool each summer. I fell in love with an organic product line from local brand LARK, which is a minimalist skincare line. I love that their products contain only a few simple ingredients, but get the job done. On a typical night, I’ll wash my face and rub on a few drops of their Beauty Potion to moisturize. If I’m feeling extra fancy, I’ll add in their Red Clay Mask to revive my skin.
I’m also a recovering gel manicure addict, so I’ve really enjoyed finding ways to do my nails at home. My current go-to nail lacquer is Sally Hansen’s Insta-Dri, which dries super fast. Because who has time to wait for nails to dry?
Of course, it’s not winding down without a guilty pleasure magazine in hand, too. My preferred girl mag is Marie Claire, because I think they’ve done a great job of publishing relevant career-related content when other publications were still hung up on trend roundups. It’s great to walk away from an hour-long magazine read feeling empowered and more educated than you were before.
What does your ideal night in look like?
First things first: I’ve got to have “When Harry Met Sally” playing somewhere in the background or all bets are off. From there, I’d have a glass of red wine ready and my personal journal out. For me, writing is such a cathartic process that brings so many memories, emotions and senses to the surface. I’d journal, leaf through a few of my books (I’m always reading about 3 at a time!), and wrap up just in time to catch my favorite final moments of the movie.
Nights in alone are sacred to me, and I always wake up more alive, rejuvenated and passionate after them.
What book is on your nightstand right now? I keep a heavy rotation of books on my nightstand! Right now, I’m finishing up “Room” by Emma Donoghue, am re-reading “Love Does” by Bob Goff and am just starting “Contagious: Why Things Catch On” by Jonah Berger. I’ve found that a mix of fiction, spiritual and business-minded books keep me balanced, happy and always thinking forward.
You can follow Lindsay on Instagram @lindscholz.
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