Hi! I’m Tina Heileman, founder of MAVN PR! After almost six years of agency and in-house PR work for consumer facing startups and lifestyle brands, I decided to go out on my own to start MAVN PR in August 2016. Getting to make my own decisions and represent clients that fit my personal beliefs and passions has been super rewarding, and it’s been exciting getting to shape my little company from the ground up! I specialize in building and telling your story, whether for the first time or from a new perspective, to the people that need to hear it most. I consider myself a tech, consumer, and lifestyle PR specialist with a dedicated focus on media relations. I love working with the media to place stories (especially ones they may not have previously considered).

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What does self-care mean to you?

For me, self-care is all about “me time” – whether it’s 10 minutes of meditation, coffee with a girlfriend, or an hour of hot yoga – it’s important for me to do something just for myself at least once a day. Right now I’m really into Gabby Bernstein’s guided meditation series, and am currently reading her book “The Universe Has Your Back” which has reminded me how important it is to stay committed to positive intentions. I also love a good SoulCycle class on a Saturday morning, followed by coffee at The Wydown and then a little retail therapy at Salt & Sundry!

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What are your favorite beauty/fashion/lifestyle products that help you wind down at the end of a busy day?

I’m really into all of Aesop’s products right now. They have a Blue Chamomile Facial Hydrating Masque that I’ve been using twice a week and it’s doing wonders! I also love winding down with a bath – the bath salts from Herbivore Botanicals are my favorite. I also end every work day with a do-list for the following day…that way my head is in a good place and I feel organized for the work day ahead. While I was at the Create & Cultivate pop-up at SXSW, I bought some adorable new notebooks by May Designs which have been real game changers for me in terms of staying organized. And does reality TV count?! At the end of a long day, there’s really nothing better for me than watching some quality programming on Bravo LOL. It’s just mindless, and for some reason it helps me wind down!

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Follow Tina on Instagram @tinaheileman.